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Of course, for each of these activities, each marketer has a pool of tasks in Jira. Using Time & Cost Tracker, we can derive the cost of these tasks. Afterward, we monitor the relationship between the most impactful traffic channels, their proportion in the overall landscape, the associated costs, and the feasibility of investing in specific activities. This analysis enables us to make informed decisions about resource allocation and optimize our marketing strategies accordingly.
Note that for a clear understanding of the cost of activities in cost reports, it is necessary for all marketers working in a team to set hourly rates in the Time & Cost Tracker app.
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And what is marketing without advertising? We track the costs of advertising activities using the Expenses tab in Time & Cost Tracker.
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Choosing the recurring setting when configuring the rates for specific advertising channels is recommended to streamline the process. By doing so, you can enter the required time ranges for repetitions, ensuring that the costs of these channels are accurately represented month after month. This approach helps maintain consistency and facilitates efficient cost tracking across various periods.
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