Marketing is multifaceted and multi-component. But its activities definitely need order. And workspace optimization is always necessary. A thousand and one encompasses various aspects and components but requires a structured approach for efficient operation. Managing the workspace and optimizing resources is always essential. With an abundance of tools like spreadsheets, Jira boards, CRM systems, email marketing platforms , and social networks. It is impossible , it becomes challenging to analyze all this without and make sense of all the data without proper visualization and systematizationorganization.
One such Looker Studio is a valuable tool for aggregate analytics and data visualization is Looker Studio. For example, our team uses . Our team utilizes custom Jira fields where we enter the type of to input the marketing activity type and then, in the context of its context for each month. We analyzed By leveraging Looker Studio's dashboards, we can analyze which activities we spent consume the most time on and which were most effective using dashboards.
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identify the most effective ones. This helps us gain valuable insights and make informed decisions in our marketing efforts.
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Of course, for each of these activities, each marketer has a pool of tasks in Jira. Using Time & Cost Tracker, we can derive the cost of these tasks. SubsequentlyAfterward, we track monitor the correlation relationship between the most effective impactful traffic channels, their percentage proportion in the overall picture, and, accordingly, how much it costs us and whether spending money on certain activities is advisablelandscape, the associated costs, and the feasibility of investing in specific activities. This analysis enables us to make informed decisions about resource allocation and optimize our marketing strategies accordingly.
Note that for a clear understanding of the cost of activities in cost reports, it is necessary for all marketers working in a team to set hourly rates in the Time & Cost Tracker app.
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And what is marketing without advertising? We track the costs of advertising activities using the Expenses tab in Time & Cost Tracker.
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The costs of some advertising channels are repeated from month to month, so it is advisable to select Choosing the recurring setting when setting up configuring the rates and for specific advertising channels is recommended to streamline the process. By doing so, you can enter the necessary required time ranges for repetitions, ensuring that the costs of these channels are accurately represented month after month. This approach helps maintain consistency and facilitates efficient cost tracking across various periods.
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Cost reports are not available to all users. Only those who have been granted this option when setting up the application. But the report-sharing feature is available for other Jira users. To do this, click the lock icon in the Action column and select those with whom you want to share the report. |