Marketing is multifaceted and multi-component. But its activities definitely need order. And workspace optimization is always necessary. A thousand and one spreadsheets, Jira boards, CRM systems, email marketing platforms, and social networks. It is impossible to analyze all this without visualization and systematization.
One such tool for aggregate analytics and data visualization is Looker Studio. For example, our team uses custom Jira fields where we enter the type of marketing activity and then, in the context of each month. We analyzed which activities we spent the most time on and which were most effective using dashboards.
Of course, for each of these activities, each marketer has a pool of tasks in Jira. Using Cost Tracker, we can derive the cost of these tasks. Subsequently, we track the correlation between the most effective traffic channels, their percentage in the overall picture, and, accordingly, how much it costs us and whether spending money on certain activities is advisable.
Note that for a clear understanding of the cost of activities in cost reports, it is necessary for all marketers working in a team to set hourly rates in the Cost Tracker app.
And what is marketing without advertising? We track the costs of advertising activities using the Expenses tab in Cost Tracker.
The costs of some advertising channels are repeated from month to month, so it is advisable to select the recurring setting when setting up the rates and enter the necessary time ranges for repetitions.
Cost reports are not available to all users. Only those who have been granted this option when setting up the application. But the report-sharing feature is available for other Jira users. To do this, click the lock icon in the Action column and select those with whom you want to share the report.